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ClarityFirst

Client

First American

Role

Research, Design, Development

Date

2019

ClarityFirst is the first end-to-end digital solution for commercial real estate transactions developed by First American.

Commercial property transactions are complex and challenging. ClarityFirst makes the process more efficient, transparent, and secure by combining innovative technology and our First American Title team of experts to get deals closed faster. Features include real time order collaboration, property search, and secure reporting.

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Legacy Application (Before)
Minor Interface Adjustments (Second Phase)
User Research & Synthesis
Information Architecture & User Experience Refactor
New Application UX Design (User Data Driven Results)
Enhanced “Create Order” Mechanism (Guided Form)
Design System Organization
Visual Branding Campaigns (Web & App)
Advertising & PR
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